Wind River Brewing Co.
Flowing with Colorado's Finest
For Wind River Brewing Co., a concept brand based in Colorado, the logo design captures the essence of the brand’s connection to nature and its roots in the rugged, scenic landscapes of the state. The design is both illustrative and organic, drawing inspiration from the fluid motion of a river. This logo embodies the brand's dedication to crafting brews that are as natural and refreshing as the landscapes they hail from.
Design Focus & Tools
Logo Design
Adobe Illustrator, Adobe Photoshop, Procreate
*This project is a concept brand.
The Concept
After exploring various ideas—some of which felt too forced or overly complex—I became captivated by the concept of merging the "W" and "R" initials with the fluid lines of a river. I experimented with different styles, from bold to minimalistic, but none quite captured the organic flow I was aiming for. Finally, I found a design that struck the right balance: the initials subtly intertwined with the river’s curves, creating a logo that feels both natural and intentional. It seamlessly represents Wind River Brewing Co., embodying the brand’s connection to Colorado’s landscapes.
The Design
For the design, I started by experimenting with various shades to capture the natural essence of Wind River Brewing Co. I settled on a dark green paired with a faint yellow-green, inspired by the tones of Colorado’s wilderness. The combination adds warmth and depth to the logo, ensuring it feels both grounded and inviting. The organic shapes of the river and the integrated "W" and "R" are enhanced by these hues, making the design cohesive and memorable.